RARE India has been the voice of sustainable tourism in India. With RARE metamorphosing to the next phase, they wanted to announce it to the world. A timely and well-placed ad in Condenast was the need of the hour. Being intimately familiar with RARE and all her partners, we decided to go with Jamtara, one of their flagship partners to compliment the simple words "Luxury Beyond Excesses"... need we say more?