CASE STUDY

Tree of Life Resorts

Abstract Art by 
© Reena Surana, Host at Cece



Building Brand Narratives

Tree of Life is a lifestyle brand created by Himmat Anand, a veteran from the industry. The problem the brand faced was the differentiated product offering within the portfolio which resulted in poor customer satisfaction.

PNJXN team conceptualized Brand extensions that match each product offering along with aesthetics, narrative and tonality that helped communicate the product with transparency, yet maintain the mother brand ethos. 

The problem the brand faced was the differentiated product offering within the portfolio which resulted in poor customer satisfaction. A unified brand narrative was missing.

We conceptualized Brand extensions that match each product offering along with aesthetics, narrative and tonality that helped communicate the product with transparency, yet maintain the mother brand ethos. 

We created three brand extensions, each with its own unique persona that fit its respective offerings transparently communicating the brand promise.

The brand experienced great growth post the branding exercise and
brand website launch in 2021.

The Brands

Tree of Life Resorts offer a discerning traveller a utopia far removed from the pressures of everyday living, and a chance to enjoy the essence of authentic India: her friendliness, hospitality and serenely balanced lifestyle.

DISCOVER

Tree Of Life
UX UI Design
UX UI Design
UX UI Design
Purple Albedo

FOR PEOPLE REMEMBER STORIES

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