The Brands
Tree of Life Resorts offer a discerning traveller a utopia far removed from the pressures of everyday living, and a chance to enjoy the essence of authentic India: her friendliness, hospitality and serenely balanced lifestyle.
Tree of Life is a lifestyle brand created by Himmat Anand, a veteran from the industry. The problem the brand faced was the differentiated product offering within the portfolio which resulted in poor customer satisfaction.
PNJXN team conceptualized Brand extensions that match each product offering along with aesthetics, narrative and tonality that helped communicate the product with transparency, yet maintain the mother brand ethos.
The problem the brand faced was the differentiated product offering within the portfolio which resulted in poor customer satisfaction. A unified brand narrative was missing.
We conceptualized Brand extensions that match each product offering along with aesthetics, narrative and tonality that helped communicate the product with transparency, yet maintain the mother brand ethos.
We created three brand extensions, each with its own unique persona that fit its respective offerings transparently communicating the brand promise.
The brand experienced great growth post the branding exercise and
brand website launch in 2021.
Tree of Life Resorts offer a discerning traveller a utopia far removed from the pressures of everyday living, and a chance to enjoy the essence of authentic India: her friendliness, hospitality and serenely balanced lifestyle.
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