FAQSchema in Digital Marketing

What is FAQ?

FAQ stands for Frequently Asked Questions. Any topic that you write about will bring up some questions in the readers’ minds and a lot of those questions will recur. To avoid having to answer each person separately, you can create an FAQ page that answers the most commonly recurring questions.

What is FAQSchema?

Have you ever searched a question on Google and noticed that various similar and related questions show up in an accordion format with a summarized answer under each question?

Let’s refresh your memory, shall we?

FAQSchema in Digital Marketing

Does this jog your memory?

This is exactly what FAQSchema is and incorporating this into your website or blogs can take you a long way in SERP listing.

Requirements for FAQSchema

  • Identify the parts in your blog that can act as answers to questions most commonly searched/asked on Google.
  • Convert that part of the blog into a QnA format where the question is a header and the answer follows.
  • Use the code example provided below to incorporate FAQSchema in your own website/blog posts.

Restrictions when creating FAQSchema

You should avoid the following points so as to not be penalized by Google and lose search engine ranking:

  • The FAQs created cannot be from a website that is dedicated to QnA. The FAQ should either be a part of a webpage or included within a blog post.
  • There should strictly be no branding content in the answers. The answers should be purely informational and shouldn’t try to plug any brand names.

Code for implementing FAQSchema

Please note: Adding the following code to your page/blog post doesn’t mean that the content has also been added. The code has to be added over and above the content that actually exists. Since this is going to be within the script tags of the page, it’s not part of the visible content of the website!! If you do not have coding experience, I do not guarantee the proper implementation of the following code.

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
    “@type”: “Question”,
    “name”: “INSERT QUESTION TEXT HERE”,
    “acceptedAnswer”: {
        “@type”: “Answer”,
        “text”: “INSERT ANSWER TEXT HERE”
    }
},
{
    “@type”: “Question”,
    “name”: “INSERT QUESTION TEXT HERE”,
    “acceptedAnswer”: {
        “@type”: “Answer”,
        “text”: “INSERT ANSWER TEXT HERE”
    }
}
]
}
</script>

The portion in bold is the one that will be repeated for each question and answer combo. Do not forget to add a comma to separate 2 questions (highlighted in yellow and red) and do not add a comma after the last question group.

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